Having worked on multiple Microsoft projects, I’ve grown intimately familiar with their brand from a variety of angles. Primarily, I’ve worked on writing for Microsoft event style guides, websites and creative presentations but have also addressed RFP’s for them, and worked on video shoots. Historically, Microsoft projects have been an excellent test of my project management and writing skills, as they require a careful balance between active doing and delegation to keep the projects running smoothly across multiple areas.
Examples available upon request
While working with XISM I was given the opportunity to do first round copy for a major Toyota RFP response. My copy, combined with collaborative ideation between myself and industry leading event creatives, formed the basis of the pitch presentation. Upon submission we were selected as recipients of the program, with the client specifically noting the creative as a major influence in their decision.
Examples available upon request
In my time at Petrol Advertising, the lead strategist pulled me in to assist with creating a tagline for UFC 177. While the original match would end up being scrubbed due to an injury sustained by one of the fighters, a piece of copy that I wrote “Never Trust the Odds” still received approval from the UFC. This copy was used in various promotional materials up until the fight itself was changed.
While working as a freelancer for XISM we were contacted to develop an RFP for the Indiegogo Booth at the center of Eureka Park at CES. During the RFP process I worked with the team at XISM to help develop ideas such as an “Idea Tree” as the eye catching centerpiece for the booth. Our efforts on the RFP were able to get the agency who had contacted us the win and we were ultimately brought on to help with the production of the booth itself.
Examples available upon request
When XISM was tagged to create an RFP for a T-Mobile launch event, I was brought in to help with project management. While managing the project I was also tasked with joining in on the team brainstorming session, leading to multiple viable ideas that ended up in the RFP. In addition to that, I directly worked with a copywriter to help guide them on the project, and worked to copy write many of the slides myself.
Examples available upon request
When XISM was approached to assist in creating an RFP response for a major ServiceNow event, they tapped me to assist in creative ideation, project management, and copywriting.
While creating the deck I worked closely with experiential industry innovators, helping to come up with engaging technology activations and exciting space layouts. I ensured that all of our ideas were clearly communicated through concise, illustrative copy that played a major part in pushing us to the final rounds of the selection process.
Examples available upon request
As a freelancer at XISM I was brought in to help an agency pursuing work on a number of Crowdstrike events. I was tasked with a majority of the creative copywriting, as well as creative ideation for the project. Working with the team at XISM we were able to produce a response that the whole team was proud of, bolstering our relationship with the requesting agency in the process.
Examples available upon request
While at XISM we were tasked with submitting a proposal for a Norwegian Cruise Lines event. I primarily served as a project manager, but was frequently engaged to do light design work on the deck, research images for many of the slides, and copy-write a number of the production pages.
Examples available upon request
In one of my first major creative tasks at XISM a team member and I were tasked with creating new ideas for a keynote and tradeshow event. I worked collaboratively with senior creatives in a brainstorm to help develop the ideas, and then joined forces with a junior designer to help create a fully designed and developed deck to present to the client.
On another Flooring America Project I was tagged prior to the event execution to help write an article on retail applications of AR. This article was published in the “newspaper” that Flooring America distributed at the event.
As a content writer for Bruce Clay Inc. I created thoroughly researched blog posts, service pages, landing pages and other important web pages for clients. Each page created was supported by intensive keyword research carried out by a senior SEO analyst and by myself during the active writing process. During my time at Bruce Clay I served as the only content writer for a period of more than 6 months and supported clients in home renovation, shipping, online retail, travel, legal, financial, education and other industries.
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